As expected "G.I. Joe: Rise of Cobra" won the box office with $54 million dollars. I was going to lead off with a clever, funny war or fighting comparison, but since the filmmakers didn't really bother with the film, I won't bother with the lead.
Its only real competition was "Julie and Julia" which cooked up (see!) around $20 million dollars.
"G.I. Joe" needs to be a little afraid. With a 40 percent rating on Rotten Tomatoes and a little bit of bad buzz (see Stephanie's post a few ones down) and a budget that was reported at $175 million dollars (a few Web sites are also reporting the marketing budget was $150 million, making it have a budget of $325 million!) it is going to have to have a great second weekend to even think of making money.
And with "District 9" coming out on Friday that is going to be tough. "District 9" has a LOT of good buzz going for it right now. It also has a Rotten Tomatoes rating of 100 percent, but that percent is based off of 20 reviews. Compared with "G.I. Joe" with 120 reviews. Expect more reviews in the next day or so.
Other things that might hamper "Julie and Julia" and "G.I. Joe" this Friday:
"The Time Traveler's Wife" - A big time romance that is based off a very popular book. Should have a good sized female audience, plus any men that get dragged along.
"Bandslam" - My first reaction to this movie, a musical about a rock band, was that no one is really going to see this. Then I heard the new "Twilight" trailer is going to play in front of it. Remember when the new "Star Wars" trailer came out and people paid full price to see the movie it was playing with... then promptly left. This is going to happen again.
Other movies opening include "The Goods" and "Ponyo" both with different audiences. This is a jam packed week. Check out the next episode of "Viewpoints On..." for more in depth analysis of what the box office might be next week.
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