Monday, June 29, 2009

Box office Monday

Welcome to a new feature here at Inscape'd. Each Monday we'll look at the box office numbers and do some analysis.

The big news of this past weekend was the release of "Transformers: Revenge of the Fallen." Everyone was expecting this to do huge numbers, even with some seriously lousy reviews. It has a 20 percent rating on Rotten Tomatoes with 159 negative reviews and only 40 positive reviews (Armond White, please stand up!).

Including its Tuesday night showings the grand total of box office receipts for "Transformers" came out to a little more than $200 million domestically with another $200 million overseas. Huge, huge numbers.

But, not a record. For just the weekend, "Transformers" came in seventh for all time best weekend numbers. "The Dark Knight" holds that record.

For five day grosses, "Transformers" clocked in at No. 2, behind "The Dark Knight."

And for Midnight screenings? "Transformers" made $16 million, falling behind "Revenge of the Sith" in second and... guess what in No. 1? "The Dark Knight."

Another big thing happened over the weekend, we have a new No. 1 film of the year. If you remember "Paul Blart Mall Cop" held that title for many weeks before being knocked off by "Monsters vs. Aliens." Then "Star Trek" came along and blew everything out of the water by becoming the first film of the year to pass $200 million. Well, this weekend, "UP" dethroned "Star Trek." But, I suspect the reign will be shortlived as "Transformers" will undoubtably take the title in a few short weeks, maybe days.

The only way it won't would be a catostrophic drop in second week viewings, I'm talking like a 85-90 percent drop. Right now the biggest drop in recorded history is 86.4 for the movie "Undiscovered." Thanks to Box Office Mojo for that little bit of history.

Stay tuned for more analysis in the next "Wanna See It?"

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