Wednesday, October 27, 2010

'Castle:' Checkmate

Press release from ABC, 'nuff said:

“Castle” (10:00-11:00 p.m.)


ABC’s “Castle” outperformed CBS’ high-profile reboot, “Hawaii Five-0,” for the first-time ever in Adults 18-49 (+7% – 3.0/8 vs. 2.8/7), while outdrawing the CBS drama in Total Viewers (+18% – 11.8 million vs. 10.0 million) for the 2nd week in a row. In addition, “Castle” hit season-best numbers in viewers and young adults, delivering the ABC drama’s strongest performance in both measures since April – since 4/12/10.

•More than doubling the performance of its NBC drama competition, ABC’s “Castle” towered over NBC’s “Chase” for the 6th week running with its widest margins to date in both Total Viewers (+141% – 11.8 million vs. 4.9 million) and Adults 18-49 (+131% – 3.0/8 vs. 1.3/4). •Topping its performance on the same night last year for the 6th consecutive telecast, “Castle” is up over its averages over the same weeks last year by 1.6 million viewers (12.2 million vs. 10.6 million) and by 19% in Adults 18-49 (3.2/8 vs. 2.7/7).

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