Thursday, May 20, 2010

Network upfronts: The CW

The network is only four years old, but they have put together probably their strongest fall schedule yet with already top rated, hit shows and two new series that so far, have been getting great reviews from the press on Twitter.

Dawn Ostroff, the President of Entertainment kicked off the press conference in announcing that "Gossip Girl" has been outplayed by "The Vampire Diaries" and the CW's new No. 1 series. If only I could tell you how much Twitter exploded after that announcement. "TVD" fans were elated!

Introducing two new series this fall, Ostroff says, "...we have the goods once again with 'Nikita' and 'Hellcats', two shows that are fun, fast and loud, and will enable us to make noise in the marketplace this fall. These hot new dramas will extend the CW brand and our hold on the coveted young female demographic." Which I definitely believe is true.

"Nikita" will be a "Burn Notice" for girls that stars Maggie Q and Shane West. A spy working for a secret government agency turns against her employers and will stop at nothing to bring them down. This series will be paired with "The Vampire Diaries" on Thursday nights, which I believe will be the best night for the CW next year. Whether the network pushes the advertising for "Nikita" very hard or not, it won't matter. It will have high viewer ratings simply because it is running with "The Vampire Diaries", which will no longer have "Survivor" to compete with anymore. There is a very good possibility that the ratings for "The Vampire Diaries" will go up next year with only "Bones" to compete with at 8 pm.

"Hellcats" I'm not so sure about. Starring Ashley Tisdale, who is a pre-law student who joins the famous cheerleading squad at her southern University. Haven't we seen this a million times already? And Ashley Tisdale? Really? I have a feeling that is going to be more like a mix of "Bring It On" and "90210" that we really don't need to see. However, it will be paired with "America's Next Top Model" on Wednesday nights this fall.

Disregarding my thoughts on their new series, I do believe what they are pairing together Monday through Friday is fairly genius. Monday nights with be the West vs. East Coasts with "90210" and "Gossip Girl". Moved to a new night, "One Tree Hill" will air before the sophomore season of "Life Unexpected" on Tuesdays. And Friday belongs to the CW veterans, "Supernatural" and "Smallville". The network has also annouced that the rumors are true. The next season of "Smallville" will be the last. However, Tom Welling did promise that "the show will go out with a bang." We'll have to see about that.

And although it is almost worth it to not mention it, I must. The network will also be airing two new reality shows, one of which will be airing this summer, "Plain Jane."

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