Monday, November 30, 2009

SO close, yet so far

So, after all the hoopla and frenetic wishing by me and Stephanie, "New Moon" held onto the No. 1 spot at the box office.

If you could see my face right now, it's one of sadness and soul crushing apathy for "Twilight" fans.

According to Box Office Mojo, it made about $42 million, which is a hefty 70 percent loss from last week. But, then again when you make $142 million it's always going to be a big drop off.

Enough of "Twilight."

"The Blind Side" had an amazing weekend, actually increasing it's take over last week with $40 million. It's not every weekend that a movie makes more in its second weekend. With the $40 million and the holiday numbers, the film has now crossed the magical $100 million mark.

Word of mouth in action right here, that is all I can say.

"A Christmas Carol" also was up over last week with $15 million. It also crossed the $100 million mark.

The other new releases "Old Dogs," "Ninja Assassin" and "The Road" were kind of left in the dust with $24, $21 and $1.9 million each.

The best per screen average of the week went to "The Princess and the Frog" which is playing on two screens and made $393,095 on both. As a point of reference, the best per screen average ever was "The Lion King" with $793, 377. "Pocahontas" is No. 2 with $448, 285. That makes "The Princess and the Frog" No. 3.

Not a bad weekend overall. Expect "New Moon" and "The Blind Side" to battle for No. 1 again since the only releases for this week "Armored," "Brothers" and "Everybody's Fine" don't appear to be ready to set the box office ablaze.

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